애플 광고 Apple Think different campaign

지난 금요일(12월 4일) 무지 추운날 디자인 경영센터 주관 WS애 참석 후 시간이 남아서 근처 교보문고엘 들렀다.
사진 관련 책을 살펴보다 이희인님의 “사진 광고와 통하다”라는 책을 한권 샀다…
토요일, 일요일에 걸쳐 모두 읽었는데 솔직히 가슴을 뛰는 내용은 없었다.
그렇지만 좋은 광고라고 칭찬해 놓은 광고를 찾아 정리를 해보기로 했다…
그 첫번째로 Apple의 Think different campaign을 보자….

애플 로고 그리고 Think different

▽ Think different Original AD copy

Think different

	Think different Original AD Copy
	Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing that you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward. Maybe they have to be crazy. How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels? We make tools for these kinds of people. While some may see them as the crazy ones, we see genius. Because the ones who are crazy enough to think that they can change the world, are the ones who do.