아이디어가 돋보이는 옥외광고(Outdoor ad)

1. Coop's Outdoor Ad

아무래도 페인트 회사인듯 합니다.
건물위에에서 페인트통에서 페이트가 쏟아져내려오는 것을 표현해 주목도를 높이고 있습니다.

자세히보니 윗부분은 인쇄된것 같고 아래부분은 ㅍ진짜 페인트로 칠한듯 보입니다.

주차장의 차도 페인트 칠한듯합니다.

2. Amnesty International Outdoor Ad Campaign

The text of the Amnesty ads reads, “It’s not happening here, but it’s happening now.”

3. Mini Cooper

Mini Cooper has created a really cool outdoor ad in Italy.
A life size fibreglass Mini was attached to ramp in the billboard that moves the car up and down to create a Yo-Yo effect.

4. 레고 outdoor 광고

예전 Lego에서도 소개되었던 광고
정말 입체감이 느껴집니다.

5. Pepsi

펩시 트럭광고인데 이렇게 돌아다나면서 도로에서 조차 펩시콜라를 각인시키고 있습니다

/>

6. Pepsi bus grab handle Ad

This use of lips is for Pepsi's grab handle advertising campaign. It was on 3400 buses throughout the US to promote drinking Pepsi.

미국에서 진행된 버스 손잡이 광고.. 재미있는 모양으로 버스내에서 아주 주목도가 높았을 것 같네요

7. Coke 3D outdoor Ad

8. NIKE outdoor Ad

9. 접착제 광고

정말 접착력이 강할 것 같은 느낌을 주지 않나요?

10. 밀레 청소기 광고

날아가는 열기구도 빨아들릴만큼 성능이 강력합니다..
뻥도 이정도면 수준급이죠

11. New Wine launching Ad

새로운 포도주 출시를 알리는 광고물 아파트의 창문을 아주 적절하게 이용했다

12. 대기 오렴 경고 WWWF campaign

국제 환경단체의 하나인 WWWF에서 벌인 대기오염의 심각성을 고발하는 홍보물 자동차 배기구에 검정색의 거대한 풍선을 달고 다닌다

13. Plastic Surgery

These disposable coffee cups are an ad for plastic surgery…collagen for your lips anyone?

14. Avon , 오래가는 립스틱

A lip sticker, promoting long lasting lip color, was placed on a rotating outdoor ad.

15. Operation Hunger

This pay station strategic placed a child's open mouth where your money is to be inserted.

16. 백화점에 걸리 역도를 응용한 광고

내용은 잘 모르겟음

17. StareWays AD

18. 벽에 매달린 자동차

19. Ever biggest outdoor ad at Dubai Airport

The biggest outdoor ad ever is no more Eva Longoria’s Maxim. Dubai, probably the biggest human created entertainment center in the world (includes ice park in desert), now got this outdoor hoarding from Sorouh Real Estate, reports The Guardian.

Outdoor ad company Ad-Air has created this mammoth 20,000 square meter ad (215,278 square foot) for an undisclosed amount of money. According to a conservative estimate it may cost the client $80,000 to $160,000 per month. No escape for passengers going to and from Dubai International Airport, the ad is strengthen enough to attract attention from airline travelers. The ad is supposedly be seen by an estimated 14 million people.

How did it get the status of ‘largest advertising banner?’ Inspectors from Guinness of Book of World Record investigated the matter first and certified it the world’s biggest so far.

Wondering, how effective ad strategy like this actually helps. As far as eyeball is concerned, the ad will get many and will be one of the hot discussions in the party circuit. But what after that? Remember, the ad comes from one real estate firm and not from entertainment sector. It’s much higher value life time buy.