자료를 찾다보니 Absolut 보드카 광고 중에 존 레논과 요코오노의 누드를 이용한 광고가 집행되었다는 기사를 captire해 놓은 게 있네요..
Absolut의 소재는 에전의 도시 등을 넘에서 이제는 아주 다양한 Image를 활용하고 있습니다.
Absolut John & Yoko
The photograph, from the couple’s album, Unfinished No 1: Two Virgins, has been bought by Swedish vodka firm Absolut to be used in an American advertising campaign.
The picture is the rear cover of the album and shows a naked John and Yoko from behind, with the space in between them altered to represent the shape of an Absolut bottle.
Absolut’s advertising firm TBWA/Chiat/Day is believed to have paid up to £350,000 to the Lennon estate for the image.
The ad will form part of a campaign that puts the Absolut vodka bottle on famous album covers.
Other images in the campaign include records from ,David Bowie, the Velvet Underground and Judas Priest.
It is the first time a Beatles picture has been used to promote alcohol. However, George Harrison is the only member of the band not to have appeared in adverts of any kind.
The agency said it had used the back cover of the album in the interest of good taste, because the other side featured full-frontal nudity.
Lennon’s image has been used in a number of advertisements after his death, with both One2One and British Airways using lookalikes in television commercials, while he and Yoko featured in a campaign for Hilton Hotels.
Claire Cozens
Tuesday September 4, 2001
이어서 한국에서 열풍을 몰고왔던 미드중의 선두주자
Sex & city에 나오는 주인중의 한 명을 주인공으로 만든 광고를 소개합니다.
사만다 애인 스미스역의 제이슨이 그 주인공이라 합니다.
Birth Name: Jason Lewis
Birth Date: June 25, 1971
Birth Place: Los Alamitos, California, USA
새롭게 뉴스레터를 시작했습니다.
1️⃣ 주식 등 투자 정보 : 기업 분석, IB 투자의견 등 투자 관련 내용
..... 테슬라 실적 및 IB들의의 테슬라 투자의견
2️⃣ 사례 및 트렌드 : 사례연구와 트렌드 관련 괜찮은 내용
.....유튜브와 경쟁대신 구독 전환한 비디오 플래폼 비메오 사례