최근 온에어한 소니뮤직의 음악을 사랑하는 사람들을 위하여, for and by Music Lovers 광고를 소개하고나서 기존 소니 헤드폰 중에 시선을 가는 몇개의 광고를 공유해야겠다 싶어서 공유해 봅니다.
소니가 음악부분에서는 HW는 물론이고 컨텐츠 그리고 SW까지 많은 노력을 경주해 왔습니다. 뭐 생각보다 강력한 시너지가 나는 것 같지는 않습니다만 시간이 지나 자산이 축적되어가면서 점점 파워플 해지는 것 같습니다.
비록 일부이기는 하지만 소니 헤드폰 광고에 대한 간략한 비평은 담은 Sony ‘헤드폰’, 카피와 그래픽 그 행복한 만남
라는 글을 참조하면 조금 도움이 될 것입니다.
1994년 소니 헤드폰 광고 – 석상
1994년 Sony Annual Report 표지를 장식했던 소니 헤드폰 광고
1996년 소니 헤드폰 광고 – 큰바위얼굴
1999년 소니 헤드폰 광고들
Advertising Agency:Intervision, Japan
Creative Director:Toshiro Fumizono
Copywriter:Kohtaro Shimada
Art Director:Yutaka Murakoshi
Account Supervisor:Hirotoshi Yuasa
Advertiser’s Supervisor:Takafumi Kuroki
Photographer:Kazuyasu Hagane
Advertiser: Sony Corporation
Brand name: Sony
Product: Mdr-g62 Headphone
Agency: Intervision
Country: Japan
Category: Computers & Computer Accessories, Cell phones, Smartphones & Accessories
Released: March 1999
Industry Computers & Computer Accessories, Cell phones, Smartphones & Accessories
Media Print, Magazine & Newspaper
Market Japan
Agency Intervision
Creative Director Toshiro Fumizono
Art Director Yutaka Murakoshi
Copywriter Kohtaro Shimada
Photographer Kazuyasu Hagane
Account Supervisor Hirotoshi Yuasa
Released March 1999
Industry Computers & Computer Accessories, Cell phones, Smartphones & Accessories
Media Print, Magazine & Newspaper
Market Japan
Agency Intervision
Creative Director Toshiro Fumizono
Art Director Yutaka Murakoshi
Copywriter Kohtaro Shimada
Photographer Taka Kobayashi
Account Supervisor Hirotoshi Yuasa
Released March 1999
Industry Computers & Computer Accessories, Cell phones, Smartphones & Accessories
Media Print, Magazine & Newspaper
Market United States
Agency Campbell Ewald
Creative Director Lee Garfinkel
Art Director Chris Brignola
Copywriter Jay Sharfstein
Photographer David Robbins
Account Supervisor David Kessler Advertiser Supervisor:
Released July 1999
Industry Computers & Computer Accessories, Cell phones, Smartphones & Accessories
Media Print, Magazine & Newspaper
Market Japan
Agency Intervision
Creative Director Toshiro Fumizono
Art Director Yutaka Murakoshi
Copywriter Kohtaro Shimada
Photographer Taka Kobayashi
Account Supervisor Hirotoshi Yuasa
Released March 1999
2003년 소니 헤드폰 광고 – Boy & Girl
Industry Computers & Computer Accessories, Cell phones, Smartphones & Accessories
Media Print, Magazine & Newspaper
Market Japan
Agency Frontage
Creative Director Toshiro Fumizono
Art Director Yutaka Murakoshi
Copywriter Chihiro Omi
Photographer Tim Flach
Released March 2003
Industry Computers & Computer Accessories, Cell phones, Smartphones & Accessories
Media Print, Magazine & Newspaper
Market Japan
Agency Frontage
Creative Director Toshiro Fumizono
Art Director Yutaka Murakoshi
Copywriter Chihiro Omi
Photographer Tim Flach
Released March 2003
Industry Computers & Computer Accessories, Cell phones, Smartphones & Accessories
Media Print, Magazine & Newspaper
Market Japan
Agency Frontage
Creative Director Toshiro Fumizono
Art Director Yutaka Murakoshi
Copywriter Chihiro Omi
Photographer Tim Flach
Released March 2003
2006 소니 헤드폰 광고 – Sony Noise Canceling Headphones
소니의 노이즈 캔슬링 기술을 적용한 헤드폰 광고
Credit: Bagby and Company, Chicago; AD: Yosoh
2012년 소니 헤드폰 광고
Advertiser: Sony Corporation
Brand name: Sony
Agency: Maruri Grey Quito
Country: Ecuador
Category: Computers & Computer Accessories, Cell phones, Smartphones & Accessories
Released: January 2012
2015 소니 헤드폰 광고
Advertising Agency: Cerebro Y&R, Panama City, Panama
General Creative Director: Jorge Heilbron
Creative Director: Jorge Heilbron
Art Directors: Jorge Heilbron, Alberto Weand Ortiz
Graphic Designer: Jose Rolando Diaz
Production Company: Illusion Co., Ltd
Photography / Illustration: Illusion, Bangkok
Published: August 2015
▽ 아이유 헤드폰으로 널리 알려진 소니 MDR-1ADAC 인쇄 광고
2017년 소니 헤드폰 광고
▽ 아이유 헤드폰으로 널리 알려진 소니 MDR-1ADAC 인쇄 광고
