Released: October 2010
Advertiser: Pernod Ricard
Brand name: Absolut
Product: Absolut Vodka
Agency: Team Family Business
Country: Sweden
Category: Alcoholic drinks
Credits & Description:
Absolut Glimmer
Make the present exceptional
Latest global campaign for Absolut Vodka, Absolut Glimmer. It’s a global initiative where we have changed the iconic bottle shape for the first time since its conception. The campaign concept is “Make the present exceptional” and the design idea is about dressing the bottle for this moment in time. In today’s world, where everything can be recorded, copied or streamed by the press of a button the “here and now” is the new super exclusive. To celebrate this we’ve created a glimmering Absolut Bottle that only will be available for a short time.
Advertising Agency: Team Family Business, Sweden
Creative Directors: John Lagerqvist, Mårten Knutsson
Design: John Lagerqvist, Fredrik Lindquist
Copywriter: Tove Norström
Original: Christian Styffe
Fotography: Jens Mortensen
The Print Ad titled Glimmer was done by Team Family Business advertising agency for product: Absolut Vodka (brand: Absolut) in Sweden. It was released in the Oct 2010. Business sector is: Alcoholic drinks.
