12월 3일 메르세데스 벤츠는 가을-겨울 2016의 패션 캠페인을 통해서 새로운 메르세데스 SL을 선보였습니다. 이와 함께 슈퍼모델 나타샤 폴리가참여한 광고를 공개했습니다. 이 러시아 모델은 일본인 디자이너 Atsuko Kudo가 디자인한 라텍스드레스를 입고 광고에 출연했습니다.
이 광고 캠페인은 Obsession with an Icon이라 명명되었습니다.
타이틀 : Obsession with an Icon
모델 : 나타샤 폴리(Supermodel Natasha Poly)
사진 : Jeff Bark
제품 : Mercedes-Benz SL
이 캠페인을 찍은 Jeff Bark가 말하길 이 광고는 제2의 피부라고도 불릴 수 있는 라텍스로 Mercedes-Benz SL의 라인을 새로운 방식으로 보여주고 싶었다고 합니다.
“For me, my photography is only about light and colour, so in this case I wanted to light the car to emphasize its form and three-dimensional qualities, but having the latex as a second skin so you could see the lines of the car in a new way.” explained Jeff Bark “What makes working with Mercedes-Benz so interesting is the fact that each campaign is completely different from the past ones. They always try to create things that have never been seen before. An icon must represent an obsession for many more people than those who are in love with it. One of the trademarks of Mercedes-Benz is to be loved by everyone “.
“I am very proud and honoured to be part of the extraordinary Mercedes-Benz family and of this magnificent campaign that presents an iconic car,” said the model. “Wearing this dress I feel powerful, like a superhero. I feel very strong and sexy at the same time. “
