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디즈니 강점 – 꿈꾸는섬 https://happist.com 사례와 트렌드 탐구 Tue, 07 Jun 2022 06:05:19 +0000 ko-KR hourly 1 https://happist.com/wp-content/uploads/2017/06/꿈DreamHeght50px.png 디즈니 강점 – 꿈꾸는섬 https://happist.com 32 32 디즈니 경쟁력은 IP가 아닌 친화성(어피니티, Affinity)에서 나온다 https://happist.com/585814/%eb%94%94%ec%a6%88%eb%8b%88-%ea%b2%bd%ec%9f%81%eb%a0%a5 https://happist.com/585814/%eb%94%94%ec%a6%88%eb%8b%88-%ea%b2%bd%ec%9f%81%eb%a0%a5#respond Tue, 07 Jun 2022 06:05:18 +0000 https://happist.com/?p=585814 을 통해서 디즈니 경쟁력은 IP가 아니라 ‘친화성(어피니티,Affinity)’에서 나온다고 주장했습니다. 시간이 조금 흘렀지만 넷플릭스와 스트리밍 전쟁에서 격렬하게 경쟁하고 있는 디즈니를 이해하는데 도움이 될것 같습니다. 2019년 미디어 기업의 모범은 디즈니입니다. 우리는 이러한 디즈니 성공이 대부분 IP(지적재산권, Intelligence Property) 덕분이라고 단정하지만, 저는 회사의 핵심 역량과 집념인 […]]]> https://happist.com/585814/%eb%94%94%ec%a6%88%eb%8b%88-%ea%b2%bd%ec%9f%81%eb%a0%a5/feed 0