2010년 11월부터 12월까지 미 시카코에서 집행된 outdoor광고
Ellen Von Unwerth and Amanda De Cadenet 사진가에 의해 창출된 이미지를 토대로 일련의 버스정류장 시리즈로 기획되었다
이 옥외광고는 ABSOLUT “Lemon Drop,” Twist” and “Bloody,” 라는 세개의 일련의 광고 시리즈와 맥을 같이 한다.
As an evolution of its ongoing “DRINKS” campaign, ABSOLUT VODKA has used the bustling streets of Chicago to bring to life the unique
universes created by visionary photographers, Ellen Von Unwerth and Amanda De Cadenet. With a series of bus shelter installations, ABSOLUT
has leveraged the imagery of talent such as Kate Beckinsale, Zooey Deschanel & Ali Larter to transform these shelters into tactile
installations for people to enjoy. Bringing to life the worlds that embody ABSOLUT “Lemon Drop,” Twist” and “Bloody,” the shelters (which
will run until late December) use original seating, stunning colors and even tropical plant-life.
Three Absolut Vodka outdoor executions from TBWA\Chiat\Day, New York.
Categories : Drinks, alcoholic, Outdoor
Client : Absolut
Agency : TBWA\Chiat\Day, New York
Country : United States of America